Odisha Desi Haata is committed to empowering farmers and producer groups by enabling direct market access, improving margins, and creating sustainable livelihoods. Based in Bhubaneswar, our mission is to make producer groups and FPOs truly market-ready* through structured support and comprehensive market linkage solutions.

We work closely with farmer collectives to help them process, package, brand, and sell their produce across diverse channels. The initiative is designed to bring .authentic rural and desi foods of Odisha and Indiato consumers through an integrated omni-channel ecosystem—both online and offline.

At the heart of Odisha Desi Haata lies a commitment to building a *transparent, fair, and scalable market framework*that benefits honest producer groups and strengthens rural value chains.