Odisha Desi Haat functions as an independent, professionally managed platform. While it works closely with public institutions, producer organisations, and development partners, it operates as a market-driven initiative focused on enabling transparent, ethical commerce rather than functioning as a government-run portal.

Unlike conventional marketplaces, Odisha Desi Haat is built around organised producer groups instead of individual sellers. It integrates sourcing, storytelling, compliance support, and impact visibility, allowing consumers and institutions to directly engage with ethically sourced products while understanding their origin and social value.

Odisha Desi Haat strengthens rural livelihoods by creating consistent market access for FPOs, SHGs, and artisan groups. It helps reduce dependence on intermediaries, supports fair pricing, and improves income stability through structured demand, visibility, and direct buyer-producer linkages.

Odisha Desi Haat aligns primarily with SDG 1 (No Poverty), SDG 5 (Gender Equality), and SDG 12 (Responsible Consumption and Production). Its model promotes inclusive economic participation, women-led enterprises, and conscious consumption through transparent sourcing and ethical trade practices.

Producer partners on Odisha Desi Haat include Farmer Producer Organisations, women-led Self Help Groups, tribal producer collectives, and rural artisan clusters across Odisha. These partners are onboarded through structured processes that emphasise authenticity, collective ownership, and responsible production methods.

We accept all major credit cards, debit cards, UPI, net banking, and digital wallets for a seamless checkout experience.