{"product_id":"ketaki-joha-rice-traditional-rice-from-kalahandi-odisha","title":"Ketaki Joha Rice – Traditional Rice from Kalahandi, Odisha","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKetaki Joha Rice – Soft, Comforting Rice from Kalahandi, Odisha\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKetaki Joha Rice\u003c\/strong\u003e is a traditional rice variety \u003cstrong\u003eUnpolished cultivated and sourced\u003c\/strong\u003e from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKalahandi, Odisha\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Also known as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKeteki Joha\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this rice belongs to the wider family of rice varieties commonly referred to as Joha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat makes Ketaki Joha particularly appealing for everyday meals is its cooking texture. Once cooked, the grains become \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esoft, slightly sticky and naturally cohesive\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, allowing the rice to blend comfortably with dal, vegetables and flavourful curries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than remaining highly separate and dry after cooking, Ketaki Joha develops a softer consistency that works particularly well with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDalma, dal, traditional vegetable preparations and home-style Indian curries\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eImportant Origin Clarification\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKeteki Joha\u003c\/strong\u003e is a delicate aroma and distinctive taste variety from odisha. Keteki Joha is an improved \u003cstrong\u003earomatic rice\u003c\/strong\u003e variety, valued for its fragrance and medium-slender grain. An original grain of Assam, cultivated at \u003cstrong\u003eKesinga\u003c\/strong\u003e and \u003cstrong\u003eM Rampur of Kalahandi\u003c\/strong\u003e. Our naturally \u003cstrong\u003eUnpolished Keteki Joha \u003c\/strong\u003eis positioned for customers who want premium aromatic rice with the goodness of the grain retained. \u003cbr\u003e\u003cbr\u003eThis rice is also called “\u003cstrong\u003eLow Carbon Rice\u003c\/strong\u003e”, which is collected from specific farmers working on “\u003cstrong\u003eBetter Rice Initiatives” (BRI) \u003c\/strong\u003eplatform, following the “\u003cstrong\u003eAlternate Wetting and Drying\u003c\/strong\u003e” \u003cstrong\u003e(AWD)\u003c\/strong\u003e methodology to reduce methane gas emissions from rice fields, which impacts society and environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKetaki Joha is a specific rice variety, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Joha Rice” refers to a broader group of rice varieties traditionally associated with Assam\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAssam’s Joha Rice has a registered geographical indication (GI). This particular Ketaki Joha Rice, however, is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecultivated and sourced from Kalahandi, Odisha\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt should therefore be presented as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOdisha-grown Ketaki Joha Rice and not as Assam GI-tagged Joha Rice\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKetaki \/ Keteki Joha rice variety\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCultivated in Kalahandi, Odisha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft cooked texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSlightly sticky and naturally cohesive\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplements flavourful gravies and curries\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for regular household meals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eParticularly suited to traditional Odisha food combinations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pranam","offers":[{"title":"1kg","offer_id":50536424538182,"sku":"PRANAM_KETAKI_JOHA_RICE_1KG","price":130.0,"currency_code":"INR","in_stock":true},{"title":"5kg","offer_id":50536425259078,"sku":"PRANAM_KETAKI_JOHA_RICE_5KG","price":600.0,"currency_code":"INR","in_stock":true},{"title":"10kg","offer_id":50536426078278,"sku":"PRANAM_KETAKI_JOHA_RICE_10KG","price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/8782\/0870\/files\/KetakiJohaRiceHeroimage.png?v=1790766129","url":"https:\/\/odishadesihaat.com\/or\/products\/ketaki-joha-rice-traditional-rice-from-kalahandi-odisha","provider":"Odisha Desi Haat","version":"1.0","type":"link"}